How does Direct Mail help my business?

Over the next five weeks I will be enlightening you all to the benefits of direct mail.

Part one is working out how direct mail will help your business.

The reason why direct mail is so effective is because the first thing that people do when they get home from work, or arrive in work, is check the mail.

Direct mail helps you to achieve the following objectives;

• Increase sales to existing customers
• Build customer loyalty
• Re-establish contact with lapsed customers
• Generate new business

Direct mail does not suit everyone but here are some types of companies and what they can achieve by using it;

Ø Small businesses – a cost effective way of building relationships with old and new customers

Ø Start-ups – with a relatively small outlay for direct mail this is a great way to get your business off the ground with potentially high returns

Ø Retailers – use direct mail to build customer relationships and develop reputation of the brand

Ø Sales – to generate leads to follow up or to launch new products

Ø Events – get the relevant timely message out such as insurance renewals

Ø Fundraisers – one of the most effective use of direct mail to generate huge amounts of money

Next week we will talk about planning mail shots. 
PrintMatters; enquiries@printmatters.info. 01356 625 033.