Flyers distribution

Last week I discussed the effectiveness of one of the simplest promotional tools around. Flyers.

We constantly promote ourselves as a “print solutions provider”, what the hell does that mean I hear you ask? Well put simply we do more. More than just print.

Having hundreds or thousands of flyers is one thing, but they are no use to anyone sitting in a box in your cupboard. As a business owner you don’t have the time to sort out who gets the flyers where and when. We can do all that for you.

Not only will we consult with you, design and print your flyers we will also deliver them to your potential customers taking the time and effort to ensure that your message is not only created and printed, its delivered, driving new customers to your business.

What does it cost? Well if we deal with our immediate local area; to print and deliver flyers to 94-96% of the households in Brechin it will cost you from only £299.For Montrose it will cost from only £439. That’s to print and deliver 7,000 flyers and apart from writing the cheque you will not have to lift a finger.

Last week we mentioned some of the little gems that make your promotional materials stand out from the crowd;

Heavier stock to reduce throwaways and increase retention

Coupons to measure effectiveness and generate footfall

Pairing up your promotional activities through advertising, door drops, in store promotions and even seasonal “on van” promotions or adverts to maximise exposure. Remember it takes 5 sights of an advert before it registers with a customer.

We don’t just print, we design, we consult, we market, we distribute, we deliver.

Come and speak to PrintMatters….we do more.

01356 625033

Flyers as a promotional tool

One of our customers based in the depths of Englandshire has a plumbing business and is always competing for business with a plethora of competitors.

In a conversation with PrintMatters he had asked displayed his frustration at not being able to gain an edge over the competition. When we had mentioned to him promotional flyers and door drops his reply was pretty curt in that there was no way he could afford the flyers and the delivery.

When we hinted to him at the actual cost he was slightly taken aback. So much so that he was looking at larger quantities.

The majority of promotional flyers are printed on 130gsm paper but for this we went for 170gsm with a silk finish. The reason for this is that the recipient will always get a feel for the professionalism of a company is from its promotional material.

In order to increase retention we advised a coupon that would do two things;

1. Firstly allow the company to measure the response from the flyers

2. And secondly give the recipient a reason to hold on to the flyer until it is needed rather than bin it.

Using a distribution company the flyers can be handed out door to door in a designated post code area in a matter of weeks.

The response was incredible so much so that he is looking to do another larger mailing expanding his initial area and slightly changing the offer.

So how much was it? For printing 20,000 flyers on 170gsm matt finish paper it was only £429 which he recouped very quickly. We can do larger runs like his next one of 70,000 or the more modest runs of 5000 for £149.

PrintMatters. Where our only limit is your imagination.

Marketing partner

PrintMatters are more than just a print company. Over the past 18 months we have been strengthening our workforce which has enabled us to widen our skillset. This has allowed us to increase our own business but crucially allowed us the opportunity to work closely with our customers to enable them to grow their own business. After all the stronger our customers business is the stronger our business is.

By investing in Marketing personnel PrintMatters can now not only print and design your future communications but we can also work with you to gain more from your exisitng customers and generate new customers. Every business has a customer base and means of contacting them but very few actually use the database to alert customers to special offers, new services or products and even just wishing them a happy new year. The only time the majority of companies will actually contact customers is when they are moving premises which is a forced communication.

You are now probably thinking that contacting all your customers is going to cost an absolute fortune. Traditional mail outs can be costly due to the postage, but how often do you contact your customers through day to day business?

By starting with the basics each company can make every outbound communication a valued one. How many emails do you send to your customers or prospective customers, how many invoices and statements do you send, how many deliveries do you post out?

Simple questions of which only you will know the answer but why should an invoice which is costing you a stamp to send out anyway not also be used to communicate your latest special deal. Email footers can be easily changed to carry a promotional message and deliveries can have a leaflet or letter of thanks in them. Each communication you send out only needs a slight amendment to convey your message of the month.

Did you know it takes one person 5 individual views of an advert before they will actually acknowledge or take notice?

Marketing need not cost the earth it is about considered communications with your existing customer base. It is far more cost effective to grow business with an existing customer than it is to attract a new one.

fraser@printmatters.info. 01356 625 033