Direct Mail Part 3: Writing your mailshot

Last week we discussed how to plan your mailshot. This week we will cover the main points to consider when writing your mailshot.

1.     After your greeting entice the reader with a Main benefit headline.

2.     Expand on this benefit

3.     Give other reasons to buy the product or service

4.     Give reassurance such as highlighting popularity or giving a guarantee

5.     Explain in one sentence what makes your company special

6.     Give details of opening hours, locations or just basic contact details encouraging the customer to respond

7.     Stipulate an end date to the benefit to encourage a quick response

8.     If you wish you can also include a further incentive, free gift, giveaway or such like to be redeemed by returning a voucher.

Of course you can write a non-sales mailer which could be thanking customers for repeat business, season’s greetings or congratulating on special dates. All the while highlighting other products or services you offer. Be discreet.

When designing the letter make sure to keep it simple, do not be afraid of white space.

Finally the envelope, we all receive special money off colourful envelopes but this can have an adverse effect. If you are not doing a large mailshot why not handwrite the envelopes?

You always open those ones first don’t you!

Next week we will discuss production and dispatch. 01356 625033 enquiries@printmatters.info 

Flexible and Functional

We are now well into 2010 and we find a lot of our customers gearing up and going on a push. Many have now switched focus from the standard business stationery to promotional print.

As a digital printer PrintMatters is incredibly flexible. As we manage a lot of our customer’s professional communications they are returning to us asking;

“Can you do this?”

“This sounds weird but can you...?”

“bear with me on this one but I want to....?”

The answer to all of the questions above has been and will continue to be yes. We have the capability to print standard business stationery and the machinery to provide all manner of promotional print and large format advertising signage whether for buildings, exhibitions or vehicles.

As well as that weird and wonderful item that you know will stand out from the crowd and get your company noticed.

It’s the season of events, exhibitions and shows so everyone should be geared up commercially.

So if you want to go “on a bit of a push” we have our roll up banners on offer for £99 apiece and the essential accompaniment of the obligatory A5 flyers from £89 per thousand. That’s more than enough for a season of exhibitions or to send out with your invoices and statements promoting your wares.

Is the question “Can i afford this” or is it “Can I afford not to do this”.

For all your promotional print speak to PrintMatters.

Business printing are you compliant?

Print is not something that is interesting to talk about or has any special black magic to it like our other two sectors (motorsport and canine). It’s just a case of printing.

What we provide to our customers is a reliable, efficient, friendly and cost effective service. If you call us, email us or in this day and age facebook us then we can turn your job around within 5 working days from proof of artwork.

Business cards; the best networking tool around and we can provide runs of 250 cards from £34

Compliment Slips, it pays to be polite, 1/3 A4 size full colour on one side again 250 of them only £33. For the more polite among you we can do 1,500 for £85.

Letterheads have legal requirements. Limited companies must include the company registration number and place of registration. Requirements also extend to partnerships, sole traders and charities among others. Contact us to make sure you are compliant. We can print 500 for £61 going to 2,000 for £199 and beyond.

Leaflets are perhaps the best way to promote your company locally, to your existing customers through deliveries and monthly statements or just to read at your premises. 5,000 A5 leaflets full colour double sided only £149. If you would like PrintMatters to design them for you there will be a small surcharge.

For any enquiries about printing or the legal requirements of letterheads please call us on 01356 625 033 or email enquiries@printmatters.info.