Direct Mail Part 4:

Last week we discussed how to successfully design your mailshot so this week we will make the natural progression onto production and despatch.

There are a few things you have to decide when producing your mailshot mainly whether it will be a standard letter or a fully designed mailer. PrintMatters can do both for you.

The important thing is that you maintain your database to assist mailshot production. Accuracy of information is key as an up-to-date database;

•  Increases response rates
• Reduces production and postage costs
• Helps ensure compliance with data protection regulations

So what about responses?

You really need to sort out your response method before you send out your direct mail. If you have not planned your response then a warm prospect can quickly turn to a cold shoulder.

Don’t fall into the trap of swamping yourself in responses.

Start off with smaller mailshots initially to gain an idea of the feedback you will receive, and then slowly increase the volume until you are comfortable.

There is no point in performing a large mailshot then not being able to handle the responses. This would not only result in a lost order, it will be a lost prospect that will be reluctant to do business with you again.

Next week I will give you the final part in our Direct Mail series.

Direct Mail tips

If you’re not contacting your customers, you can bet that someone will be. Imagine if that someone was your competitor?

The majority of businesses lose customers through lack of communication not bad service or poor products.

Contact your current customers via targeted direct mail. They already know how to spend money with you so it’s a lot easier to get them spending again.

Why not obtain a mailing list based on your current customer’s profile. Did you know you can receive up to 1000 business contacts from a local Business association absolutely free?

Repeat

In order for your message to be noticed you have to repeat it at least 3 times.

Personalise

Remember PrintMatters are a digital print company so we can personalise every individual piece of mail.

Be friendly

When writing the mailer write it to an individual and it will sound much more appealing.

Dont drown them

You want to create an interest in your product, service or company, you don’t want to bore them to death. Focus on the key benefits and what they will do to improve their life.

At PrintMatters we can design, print, post and cleanse your list through our mail return system.

PrintMatters, we do more. enquiries@printmatters.info 01356 625 033