Design partner

PrintMatters are more than just a print company. By strengthening our skillset we have been able to offer our customers a lot more than just a printing service. We have already highlighted our Marketing service but one of our longest standing services is Design.

Any printer worth its salt must have a design function. Very few actually offer the service to customers. We don’t have to design things for print only, our designers are skilled in web design, e-newsletter design and implementation as well as any advertising you would like designed for local papers, yellow pages or online box advertising.

Last time we talked about how to market to your customers through existing communications methods such as invoices, statements and emails. Why not ask our design department to review your documentation and suggest additions such as strategically placed adverts that will catch the eye but not detract from the serious nature of the communication?

By starting with the basics each company can make every outbound communication a valued and professional one. How many emails do you send to your customers or prospective customers, how many invoices and statements do you send, how many deliveries do you post out and do they convey the correct message?

Each communication you send out only needs a slight amendment to convey your message of the month. Designing these documents does not cost the earth either. We charge and hourly rate of £30 for designing customer work and that is broken down into 15minute segments. No minimum charge. If it is 15 minutes of design time then you will only be charged £7.50.

A professional look to your communications is not expensive but it makes all the difference to the perception of your company, and if we get to print something out of it, all the better!

Marketing partner

PrintMatters are more than just a print company. Over the past 18 months we have been strengthening our workforce which has enabled us to widen our skillset. This has allowed us to increase our own business but crucially allowed us the opportunity to work closely with our customers to enable them to grow their own business. After all the stronger our customers business is the stronger our business is.

By investing in Marketing personnel PrintMatters can now not only print and design your future communications but we can also work with you to gain more from your exisitng customers and generate new customers. Every business has a customer base and means of contacting them but very few actually use the database to alert customers to special offers, new services or products and even just wishing them a happy new year. The only time the majority of companies will actually contact customers is when they are moving premises which is a forced communication.

You are now probably thinking that contacting all your customers is going to cost an absolute fortune. Traditional mail outs can be costly due to the postage, but how often do you contact your customers through day to day business?

By starting with the basics each company can make every outbound communication a valued one. How many emails do you send to your customers or prospective customers, how many invoices and statements do you send, how many deliveries do you post out?

Simple questions of which only you will know the answer but why should an invoice which is costing you a stamp to send out anyway not also be used to communicate your latest special deal. Email footers can be easily changed to carry a promotional message and deliveries can have a leaflet or letter of thanks in them. Each communication you send out only needs a slight amendment to convey your message of the month.

Did you know it takes one person 5 individual views of an advert before they will actually acknowledge or take notice?

Marketing need not cost the earth it is about considered communications with your existing customer base. It is far more cost effective to grow business with an existing customer than it is to attract a new one.

fraser@printmatters.info. 01356 625 033

Direct Mailing

Direct mail is a long established marketing tool and is considered a cost-effective way to attract attention to a company or product.

People tend to like receiving post and are statistically more likely to spend more time looking at what the postman’s delivered than what’s landed in their email inbox. Direct mail is tangible, you can hold it and the very act of opening a piece of DM already engages prospective customers much more so than an email.

Even if an email gets through the spamfilter and firewall the recipient still has only the subject line to decide whether they open or delete the message. This is a very small window of opportunity for the company advertising to “sell” to the recipient.

Traditionally direct mail has been one message to a mass of people where only a minority will respond positively to the advertising material. As a digital print company PrintMatters can target your data based on things such as postcode, name, or any other data that you hold on your customers or prospective customers. This data can then be used to change the message the recipient receives providing a much targeted mailing relevant to all your customers.

Due to the huge explosion in online and new media communications in the last ten years many companies are switching to direct mail as a way to stand out amongst the crowd.

Further evidence shows that while print is growing rapidly in its effectiveness and email communication diminishing; response rates can double by combining email and print in a direct marketing campaign. By following up print with a targeted email the response rates can double to that of print alone.

For more information on our previous direct mailing exercises or for a quote please contact us on 01356 625 033 or email enquiries@printmatters.info.