How does Direct Mail help my business?

Over the next five weeks I will be enlightening you all to the benefits of direct mail.

Part one is working out how direct mail will help your business.

The reason why direct mail is so effective is because the first thing that people do when they get home from work, or arrive in work, is check the mail.

Direct mail helps you to achieve the following objectives;

• Increase sales to existing customers
• Build customer loyalty
• Re-establish contact with lapsed customers
• Generate new business

Direct mail does not suit everyone but here are some types of companies and what they can achieve by using it;

Ø Small businesses – a cost effective way of building relationships with old and new customers

Ø Start-ups – with a relatively small outlay for direct mail this is a great way to get your business off the ground with potentially high returns

Ø Retailers – use direct mail to build customer relationships and develop reputation of the brand

Ø Sales – to generate leads to follow up or to launch new products

Ø Events – get the relevant timely message out such as insurance renewals

Ø Fundraisers – one of the most effective use of direct mail to generate huge amounts of money

Next week we will talk about planning mail shots. 
PrintMatters; enquiries@printmatters.info. 01356 625 033.

Direct Mail tips

If you’re not contacting your customers, you can bet that someone will be. Imagine if that someone was your competitor?

The majority of businesses lose customers through lack of communication not bad service or poor products.

Contact your current customers via targeted direct mail. They already know how to spend money with you so it’s a lot easier to get them spending again.

Why not obtain a mailing list based on your current customer’s profile. Did you know you can receive up to 1000 business contacts from a local Business association absolutely free?

Repeat

In order for your message to be noticed you have to repeat it at least 3 times.

Personalise

Remember PrintMatters are a digital print company so we can personalise every individual piece of mail.

Be friendly

When writing the mailer write it to an individual and it will sound much more appealing.

Dont drown them

You want to create an interest in your product, service or company, you don’t want to bore them to death. Focus on the key benefits and what they will do to improve their life.

At PrintMatters we can design, print, post and cleanse your list through our mail return system.

PrintMatters, we do more. enquiries@printmatters.info 01356 625 033