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RSSThe final instalment of our Direct Mail series is just some quick hints and tips that can increase your mailshot effectiveness.
- Change the headline on your letter. Your product may not change but your opener can
- Change the timing of your mailshot. By varying the day of the week we increased readership of our own e-mailer by over 20%.
- Focus on a different product benefit each time to see what works best
- Get the right message to the right people. Send different messages to different people based on demographics
- Include a brochure as well as a letter.
- Include a free gift. It can convince people to respond
- Learn from experience. Use your direct mail to improve your data
- Offer a payment option such as interest free credit
- Provide an early bird incentive. Prompt early action by limiting the time an offer is valid for
- Offer a number of ways in which people can get in touch.
I hope you have found this series useful and if you wish anymore information please do not hesitate to contact us on;
01356 625033
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