Flyers as a promotional tool

One of our customers based in the depths of Englandshire has a plumbing business and is always competing for business with a plethora of competitors.

In a conversation with PrintMatters he had asked displayed his frustration at not being able to gain an edge over the competition. When we had mentioned to him promotional flyers and door drops his reply was pretty curt in that there was no way he could afford the flyers and the delivery.

When we hinted to him at the actual cost he was slightly taken aback. So much so that he was looking at larger quantities.

The majority of promotional flyers are printed on 130gsm paper but for this we went for 170gsm with a silk finish. The reason for this is that the recipient will always get a feel for the professionalism of a company is from its promotional material.

In order to increase retention we advised a coupon that would do two things;

1. Firstly allow the company to measure the response from the flyers

2. And secondly give the recipient a reason to hold on to the flyer until it is needed rather than bin it.

Using a distribution company the flyers can be handed out door to door in a designated post code area in a matter of weeks.

The response was incredible so much so that he is looking to do another larger mailing expanding his initial area and slightly changing the offer.

So how much was it? For printing 20,000 flyers on 170gsm matt finish paper it was only £429 which he recouped very quickly. We can do larger runs like his next one of 70,000 or the more modest runs of 5000 for £149.

PrintMatters. Where our only limit is your imagination.